MicroData - The Future of Search Engine Relevance and Optimization (SEO)

The job of a search engine is to provide relevant results for a user query. One of the challenges that search engines face when trying to define relevance for a given query, is trying to understand the content of a webpage on which the information is presented in a mostly unstructured way.

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How Doctors Operate Online and Why It Matters To Healthcare Marketers

One of the many ironies of the U.S. healthcare system is that you can schedule an appointment to have surgery done with a robot, but more than likely, you still have to fill out paper forms that ask for the same information over and over.

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Connecting With Color

Have you ever walked into an office or room and instantly felt a sense of gloom and overall …blah? If you think about that place - what color was it? My guess is that there were not brightly colored yellow walls or powder blue cubicles adorning the floor. There probably were not healthy and lively flowers or eye catching pictures accenting the walls and tables. It probably wasn't colorful.

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Sowing The Seeds Of Search Engine Optimization (SEO)

Scene: The Boss knows all about Google and how important it is that your organization appear at the top in search results. She just did a search on a term related to your business and 'Guess what?', you are not appearing at the top of the page. This needs to be fixed!

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How Healthcare Marketing Will Be Affected By Tomorrow's Supreme Court Ruling

Tomorrow, the Supreme Court will issue its ruling on the constitutionality of President Obama’s landmark Patient Protection and Affordable Care Act. The Court can vote to uphold some or none of it, potentially setting in motion abrupt changes for healthcare organizations that spent the last two years implementing parts of the law.

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Lyquix and P4MV Merger

Technology firm Lyquix and marketing agency P⁴MV have merged to provide clients with consolidated solutions for cross media campaigns. From brand development through traditional print design and advertising to full service web development, the merger allows Lyquix to deliver a complete suite of marketing and technology services from a single company.

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Update: Regain Facebook Privacy

We recently posted step-by-step instructions to configure your Facebook privacy settings. Since then Facebook has updated its Privacy Settings section and has made it “easier” for users to control what and how they share information. In this post we provide updated instruction on how to configure your privacy settings.

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Is HTML5 Replacing Flash?

The recent arguments between Apple and Adobe regarding Flash support in iPhone and iPad has fueled the discussion on video using HTML5 vs. Flash.

In this post I comment on current status of standards and browser support and whether HTML5 will replace Flash.

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Very Secure and Simple Passwords

In December 2009, a major password breach occurred. The hacker posted on the Internet the complete list of 32 million passwords. An analysis of the list provides a terrifying view of the weakness of password-based security.

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Understand How Users Behave

When designing a website or a mobile app it's important to understand how users really behave. A design that adapts to user behavior will allow for more intuitive navigation. The fast pace of the Internet combined with the very low impact of bad choices —when clicking on the wrong link usually nothing bad happens and you can go back very quickly— have made them impatient and undisciplined.

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Backup Your Computer Files (Cheap, Easy & Secure)

A substantial part of our digital life is stored in our personal and work computers. Photos, music, emails, documents and finances lie in hard discs that can break down, be stolen or destroyed. Files can also be erased by mistake or by viruses.

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You Are Not The Typical User

This is the first of a series of posts on Web Usability that I will be writing in the coming months. If you are involved in the design or development of a website in any capacity, the first thing you should acknowledge and embrace is that you are not the typical user.

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How to be successful with new web initiatives

The expensive way to try new web technologies is the "throw it against the wall and see if it sticks" approach. One of the traps that many organizations fall into when launching a new web initiative is putting the focus of the project on new technology or new functionality.

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Sent From...

You might have seen those e-mail signatures that are automatically attached by mobile devices — “Sent from iPhone” or “Sent from my Verizon BlackBerry”. For some people it says “I am very busy person” or “I am a workaholic”, for others “Look at my fancy phone”.

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What To Look For When Looking For Web Hosting

Looking for web hosting can be a confusing if you are not an IT person. In this article I will give you some guidelines on the things you need to consider to make a good decision.

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Nuff' Said

If you work in marketing, you probably share this experience: You are trying to write copy for a website, brochure or email campaign. Your client – who might be your boss or an outside client – can’t stop adding to the project. “But we also can provide X! We need to tell our customers that, too. What about the history of the company? Can you add a photo of everyone who works here?”

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Do We Need To Hide Passwords?

Hiding passwords on web forms and other computer applications have become a de facto standard practice. But, do we really need to hide passwords?

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Help! The Recession Ate My Budget

Tell me if you’ve heard this one, “All the research shows that companies that spend on marketing during a recession, come out ahead of the competition as the economy rebounds.” I estimate that I have heard that statement from a marketer at least once for every conference and networking event that I’ve attended in the past year. It is a catchy buzz phrase, and if people believe it, even better. But here’s the thing – what research?

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Domain Names Are Still Important

Even with the use of search engines like Google and Yahoo to find websites people still type web and email addresses. Having an inadequate domain name can become a serious handicap in your business. This situation was evident for a client I recently worked for.

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Starting A Blog

What would be the best topic with which to start the Lyquix Blog? Why, Starting a Blog of course. Here is a small list of steps you may want to follow:

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