On April 21, 2015, Google changed its search algorithm to favor "mobile friendly" websites - sites designed and developed to properly resize to fit whatever screen (desktop, tablet, or smartphone) on which the site is viewed. This blog post will discuss the reasons Google made the change, how it affects your organization, and how you can ensure that your site adheres to the new standards.
We live in a do-it-yourself (DIY) society. Name the task, and there is at least one TV show (or an entire cable channel), website, Facebook page, or book devoted to helping you complete it on your own.
As we move into 2015, most of us have spent some time setting goals and objectives for the New Year. Many studies, including Gartner’s CMO Spend 2015, have found that 2015 will be the year that organizations seek to optimize their social media efforts through targeted, integrated campaigns.
Ok Guys, It finally happened.
"Mobile first" has become one of the many buzz words that we hear when talking with clients about optimizing their websites for mobile devices. In many cases there is lack of understanding of what it means, what it takes, and the differences with "desktop first." Let us clear the air and explain what all this buzz is really about.
How to Please Your Social Media Audience with Reciprocity
Let’s start with the basics. What the heck is HTTPS / SSL and how does it all work?
WordPress and Joomla are two very popular content management systems. How do you select the right one for your website?
Marketers can learn a thing or two from video game developers about generating excitement, anticipation and continued engagement for a product. Gartner estimates that the world gaming industry grew to $93 billion in 2013 and will continue to $111 Billion in 2015.
Video can be complicated and intimidating. Terms like streaming, codecs, bitrates and CDN are not regular lingo for most of us. However, at the end of this post you will have the confidence to deploy new videos on your website.
Lyquix is excited to welcome Matt Hyde to our team.
Lyquix, announces the launch of a mobile website for Rothman Institute.
As a popular content marketing tactic, video provides website visitors an alternative channel to find and engage with content. Video is often a more effective way to engage with viewers — one survey reports the average time on site is over 8X longer for video vs. text based sites (5:50 vs :42).
Integrated marketing and technology firm Lyquix will design, develop and launch a web portal for Intelligent Infrastructure Systems (IIS).
In 2013 smartphone sales surpassed feature phone sales for the first time. For marketers and business leaders, this constant connectivity provides great opportunity to place their brands into the hands of consumers.
30% of the web traffic in North America is mobile traffic. Mobile web browsing is set to overtake desktop browsing in the next few years. Some estimates even have this happening in North America in 2014. This means that most visitors to your website will be browsing, shopping and interacting from a mobile device.
The job of a search engine is to provide relevant results for a user query. One of the challenges that search engines face when trying to define relevance for a given query, is trying to understand the content of a webpage on which the information is presented in a mostly unstructured way.
One of the many ironies of the U.S. healthcare system is that you can schedule an appointment to have surgery done with a robot, but more than likely, you still have to fill out paper forms that ask for the same information over and over.
Have you ever walked into an office or room and instantly felt a sense of gloom and overall …blah? If you think about that place - what color was it? My guess is that there were not brightly colored yellow walls or powder blue cubicles adorning the floor. There probably were not healthy and lively flowers or eye catching pictures accenting the walls and tables. It probably wasn't colorful.
Scene: The Boss knows all about Google and how important it is that your organization appear at the top in search results. She just did a search on a term related to your business and 'Guess what?', you are not appearing at the top of the page. This needs to be fixed!
Tomorrow, the Supreme Court will issue its ruling on the constitutionality of President Obama’s landmark Patient Protection and Affordable Care Act. The Court can vote to uphold some or none of it, potentially setting in motion abrupt changes for healthcare organizations that spent the last two years implementing parts of the law.
Technology firm Lyquix and marketing agency P4MV have merged to provide clients with consolidated solutions for cross media campaigns. From brand development through traditional print design and advertising to full service web development, the merger allows Lyquix to deliver a complete suite of marketing and technology services from a single company.
We recently posted step-by-step instructions to configure your Facebook privacy settings. Since then Facebook has updated its Privacy Settings section and has made it “easier” for users to control what and how they share information. In this post we provide updated instruction on how to configure your privacy settings.
The recent arguments between Apple and Adobe regarding Flash support in iPhone and iPad has fueled the discussion on video using HTML5 vs. Flash.
In this post I comment on current status of standards and browser support and whether HTML5 will replace Flash.
In December 2009, a major password breach occurred. The hacker posted on the Internet the complete list of 32 million passwords. An analysis of the list provides a terrifying view of the weakness of password-based security.
When designing a website or a mobile app it's important to understand how users really behave. A design that adapts to user behavior will allow for more intuitive navigation. The fast pace of the Internet combined with the very low impact of bad choices —when clicking on the wrong link usually nothing bad happens and you can go back very quickly— have made them impatient and undisciplined.
A substantial part of our digital life is stored in our personal and work computers. Photos, music, emails, documents and finances lie in hard discs that can break down, be stolen or destroyed. Files can also be erased by mistake or by viruses.
This is the first of a series of posts on Web Usability that I will be writing in the coming months. If you are involved in the design or development of a website in any capacity, the first thing you should acknowledge and embrace is that you are not the typical user.
The expensive way to try new web technologies is the "throw it against the wall and see if it sticks" approach. One of the traps that many organizations fall into when launching a new web initiative is putting the focus of the project on new technology or new functionality.
You might have seen those e-mail signatures that are automatically attached by mobile devices — “Sent from iPhone” or “Sent from my Verizon BlackBerry”. For some people it says “I am very busy person” or “I am a workaholic”, for others “Look at my fancy phone”.
Looking for web hosting can be a confusing if you are not an IT person. In this article I will give you some guidelines on the things you need to consider to make a good decision.
If you work in marketing, you probably share this experience: You are trying to write copy for a website, brochure or email campaign. Your client – who might be your boss or an outside client – can’t stop adding to the project. “But we also can provide X! We need to tell our customers that, too. What about the history of the company? Can you add a photo of everyone who works here?”
Hiding passwords on web forms and other computer applications have become a de facto standard practice. But, do we really need to hide passwords?
Tell me if you’ve heard this one, “All the research shows that companies that spend on marketing during a recession, come out ahead of the competition as the economy rebounds.” I estimate that I have heard that statement from a marketer at least once for every conference and networking event that I’ve attended in the past year. It is a catchy buzz phrase, and if people believe it, even better. But here’s the thing – what research?
Even with the use of search engines like Google and Yahoo to find websites people still type web and email addresses. Having an inadequate domain name can become a serious handicap in your business. This situation was evident for a client I recently worked for.
What would be the best topic with which to start the Lyquix Blog? Why, Starting a Blog of course. Here is a small list of steps you may want to follow: