The new website reflects the elegance, food quality and excellent services patrons enjoy at this exclusive restaurant located in Society Hill.
Pad Thai Restaurant in Society Hill is fighting more than the competition of other restaurants, it is fighting the stigma and stereotypes of Asian restaurants. To find a more stylish image and to target young professionals, they chose to do one thing, fix their website. By hiring Lyquix to create an interactive, stylish website, their business has completely changed.
Unless it has ‘cuisine’ or ‘fusion’ after it, most people assume that all Thai restaurants are alike. Many ignore the fact that Pad Thai not only sits in the sweet and sophisticated Society Hill neighborhood, but has a classy comfortable atmosphere. The menu is authentic with lunch, dinner, and catering options.
Lyquix President, Ruben Reyes, expresses the importance of websites for the image of any company type. “A company’s website is its first impression. More and more people, especially the younger generation, turn to the web as their first source of credibility of a company. Why would you throw that impression away with a poorly designed and visually unattractive website? It’s like throwing business away.” Lyquix was excited work with business owners that acknowledge the importance of their website to drive new revenues. “Business owners should evaluate their website periodically to ensure it still communicates the correct image and it is up to do,” Reyes offers.
Ken Line, Owner of Pad Thai Restaurant recognizes the importance of a well-designed website on the success of his business. “Our previous website was outdated and uninviting. In just two months after the launch of the new website we have already realized the benefits. Unlike other restaurants in the area that have been affected by the current economic slowdown, we are currently working at full capacity.”
The new website reflects the elegance, food quality and excellent services patrons enjoy at this exclusive restaurant. The previous website provided a very poor image of the restaurant not aligned with reality, with wrong colors, very few photos, and outdated information.
Lyquix provided web consulting services to Pad Thai Restaurant and also advice on graphic design, site organization, and functionality. The result is a new website that properly communicates with the target audience and supports business goals.
The new website is available at www.padthaiphilly.com.
