Having a Website has become a “must” for every type of organization. At the same time, the vast majority are unable to unlock the potential benefits the Web can provide to them. Without clear business objectives and understanding of the benefits that can be obtained, most executives are afraid to invest the necessary resources, ultimately becoming frustrated by the lack of tangible results.

When designing Websites, quite often the focus is on creating exquisite designs that focus on the art and not on achieving business objectives and satisfying user’s needs. Other times, there is a desire to use extreme cutting-edge technology and every possible gadget, impeding the use of the Website to the bulk of not-so-advanced users. In both cases, investments are made in useless efforts that bring no benefits to the organization.

In contrast, some of the key success factors we have identified for Websites are:

Website Key Success Factors

• Image – Certainly, a poorly designed Website can mislead visitors and harm your business. Therefore, the need for your Website to present an appropriate and consistent image that reflects your brand and marketing messages. However, over-investment in artistic designs provides no return to the business and constitutes a distraction or even an annoyance to users.
• Contents – One of the core purposes of a Website is to provide information to visitors. In order to properly serve its users, Website contents must be relevant, complete and up to date.
• Usability – The effort to implement technology and produce contents is fruitless if they are not usable. Taking in consideration the behavior of Web users, contents and systems must be organized in such a way that visitors are able to easily navigate through them and find what they are looking for or achieve the task they perform.
• Compatibility – Users access a Website using different technical capabilities: different devices (laptop, smart phones, PDA’s, etc.), different operating systems and browsers, different connection speeds, and different supporting applications. Website design should address these differences to assure it is accessible and usable.

It can be seen that the development of a Website is a complex project that requires the contribution of multiple professionals of various areas. Using a methodological processes and expert consultants Lyquix has the necessary expertise to develop effective Web and E-Business solutions that achieve the right balance of art, engineering and business.

Our services include the following areas:

• Strategy and objectives definition – We help our customers understand the potential value their Website can bring to them, establish valuable and realistic business objectives, and identify and model the site’s users, all of which serve as the foundation for a well-structured Web Strategy.
• Website design and organization – Visual interface design and development of site structure from four perspectives: content view, page view, site view and user view.
• Usability analysis and optimization – The usability of a Website has a direct impact on the productivity of the people using it and the sales it drives. Our service answers to the questions of how easy to use is your website, and what to do to improve it.
• Search engine optimization and Internet marketing – We advise our customers on how to drive traffic and make their Website noticeable among thousands of options available for users.

Lyquix offering on Web and E-Business Consulting is complemented with our Software Development and Content Production services.