Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

Steve Jobs

When you finally capture someone's attention and get them to your website, mobile app or campaign page, you can't have them guessing about what step to take next. Lyquix's consultants, designers and developers stay up to date on the best practices for usability and incorporate simple and intuitive architecture and navigation into all of our products.

Good interface and usability design enables the user to navigate a digital experience on the first visit with minimal discovery or trial and error. The interaction should feel natural and obvious. The goal of any UX/UI should be to enable the user to accomplish their goals - find information, make a purchase, make contact, etc. Prioritizing 'what the user is looking for' over 'forcing something upon' them is part of what Lyquix helps clients to understand and implement in a digital engagement.

Information architecture, content hierarchy, visual design and human physiology all play a part in developing an effective product for our clients.