Online users have very short attention spans that seem to respond only to short messages, buzzwords and flashy images. Understand how this behavior is a consequence of the way our brains are naturally wired to successfully grab users' attention and deliver your message.
One of the challenges for marketing groups when selecting a partner for a website development project is knowing the right technical questions to ask during the interview and proposal process.
A primary reason for bringing in an external team is to gain a skill set that is outside of the typical knowledge base of the in-house team. So, how do you properly evaluate a skill set that is not a core competency of the group doing the evaluation?