Lyquix

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  • November 1st, 2017

    Variable Fonts: Responsive Type for Responsive Web

    Typography that is viewed on a screen should adapt to individual viewing circumstances, such as the user's browser, device, screen resolution, screen brightness, and viewing distance. Although there are currently fonts created specifically for web use, they do not respond dynamically to fluctuating viewing conditions, causing issues with legibility, loading speed, and aesthetic appearance.

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  • October 25th, 2017

    Door to the New World

    Inspiration can be found anywhere - from the websites we depend on everyday to world-class museums on the other side of the world. As a designer, every experience has the potential to become the origin point of a creative design solution for a client project here at Lyquix. While some of this design inspiration is easily accessible, I've found that sometimes the best insight comes out of just a little bit of adventuring.

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  • October 6th, 2017

    Lessons from the Equifax Breach

    The breach that exposed 145 million Americans was very easily preventable. Make sure you don't make the same mistake.

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  • April 19th, 2017

    Good Design and the Science of Thinking

    Online users have very short attention spans that seem to respond only to short messages, buzzwords and flashy images. Understand how this behavior is a consequence of the way our brains are naturally wired to successfully grab users' attention and deliver your message.

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  • March 28th, 2017

    5 Technical Questions You Should Ask When Selecting A Website Development Agency

    One of the challenges for marketing groups when selecting a partner for a website development project is knowing the right technical questions to ask during the interview and proposal process.

    A primary reason for bringing in an external team is to gain a skill set that is outside of the typical knowledge base of the in-house team. So, how do you properly evaluate a skill set that is not a core competency of the group doing the evaluation?

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  • January 17th, 2017

    Holiday Card 2016: Mini-Me's!

    For the past couple of years our holiday card has been ugly-sweater themed. As much fun as that was, this year we decided to shake things up a bit and go-small-or-go-home with a holiday toy catalog theme...which involved ordering 3-inch 3D prints of the entire team. Enjoy!

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  • November 28th, 2016

    Keep an Eye on Images

    Images are a critical aspect of every website, an essential part of the design and content. When technical details are overlooked, the idiosyncrasies of images can quickly compound to create image production, management, and performance nightmares.

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  • November 1st, 2016

    What's Your Content Development Aptitude?

    How successful A/E/C firms excel at content marketing.

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  • October 4th, 2016

    Time to Remove Comments From Your Website?

    Over the past two years, several high-traffic news sites: Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today's FTW, and mostly recently NPR.org have removed the ability for users to submit comments on their sites. These organizations cite moderation issues, the value of anonymity among commenters, legal issues, and emergence of social media as the reasons for removing comments from their respective sites.

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  • August 17th, 2016

    Who's Visiting My Website?

    Don't miss out on potential leads or business opportunities by ignoring an easily accessed list of the companies that are browsing your website. In this post, I'll review how by utilizing either standard analytics tools or third party web applications, you can obtain a wealth of data that can help feed your sales pipeline.

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