• October 4th, 2016

    Time to Remove Comments From Your Website?

    Over the past two years, several high-traffic news sites: Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW, and mostly recently have removed the ability for users to submit comments on their sites. These organizations cite moderation issues, the value of anonymity among commenters, legal issues, and emergence of social media as the reasons for removing comments from their respective sites.

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  • August 17th, 2016

    Who's Visiting My Website?

    Don’t miss out on potential leads or business opportunities by ignoring an easily accessed list of the companies that are browsing your website. In this post, I’ll review how by utilizing either standard analytics tools or third party web applications, you can obtain a wealth of data that can help feed your sales pipeline.

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  • July 12th, 2016

    Your site will be hacked. Can you handle it?

    You can't ignore reality: thousands of websites are hacked every day and it can happen to you. Your website is probably being attacked right now and you don't even know about it. While it sounds daunting, with the right systems and procedures in place, you can rest easy knowing that you have prepared for a cyber crisis. This article will provide a summary of the best practices for minimizing risk, and for recovering your website should an intrusion occur.

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  • June 10th, 2016

    Web Accessibility - Why It Matters

    Websites and apps provide users who can type, click, and swipe, read, see, and hear with an unprecedented amount of information and convenience.  We communicate, shop, schedule, learn, and share experiences via the internet.  Unfortunately, those with disabilities and impairments are not afforded the same access to information and convenience.

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  • March 29th, 2016

    Beware of Ghosts in Your Analytics! How to Manage Google Analytics Spam

    I was recently working with a client on an award submission for a website developed by our team. One of the submission requirements was to demonstrate the results and impact of the project.

    As we started diving into the referral source data, we noticed that there were several referring sites with which we were not familiar. Why were visitors arriving from sites like and

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  • February 17th, 2016

    Content Creation: The Challenge and The Opportunity

    In our last blog post, we discussed three recommendations for improving your digital marketing effectiveness in 2016. In this post, we’re going to tackle what we have found to be the most challenging task for many organizations - content creation.

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  • January 21st, 2016

    Three Recommendations for the New Year (2016)

    Happy New Year! 

    As we enter 2016, we thought we would provide you with three recommendations to help boost your digital marketing effectiveness in 2016.

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  • December 3rd, 2015

    Sweater-Fest 2015

    Based on the success of our holiday card last year we decided to kick off this year’s Christmas-Creep with another round of fun sweaters, this time with an added twist!

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  • July 21st, 2015

    The Mobile Evolution - The Impact of Google's Prioritization of Mobile Sites

    On April 21, 2015, Google changed its search algorithm to favor "mobile friendly" websites. We discuss the reasons Google made the change, how it affects your organization, & how you can ensure that your site adheres to the new standards.


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  • February 3rd, 2015

    Website Design: To Do-It-Yourself, or Not

    We live in a do-it-yourself (DIY) society. Name the task, and there is at least one TV show (or an entire cable channel), website, Facebook page, or book devoted to helping you complete it on your own.

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