• April 19th, 2017

    Good Design and the Science of Thinking

    Online users have very short attention spans that seem to respond only to short messages, buzzwords and flashy images. Understand how this behavior is a consequence of the way our brains are naturally wired to successfully grab users' attention and deliver your message.

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  • March 28th, 2017

    5 Technical Questions You Should Ask When Selecting A Website Development Agency

    One of the challenges for marketing groups when selecting a partner for a website development project is knowing the right technical questions to ask during the interview and proposal process.

    A primary reason for bringing in an external team is to gain a skill set that is outside of the typical knowledge base of the in-house team. So, how do you properly evaluate a skill set that is not a core competency of the group doing the evaluation?

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  • January 17th, 2017

    Holiday Card 2016: Mini-Me's!

    For the past couple of years our holiday card has been ugly-sweater themed. As much fun as that was, this year we decided to shake things up a bit and go-small-or-go-home with a holiday toy catalog theme...which involved ordering 3-inch 3D prints of the entire team. Enjoy!

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  • November 28th, 2016

    Keep an Eye on Images

    Images are a critical aspect of every website, an essential part of the design and content. When technical details are overlooked, the idiosyncrasies of images can quickly compound to create image production, management, and performance nightmares.

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  • November 1st, 2016

    What's Your Content Development Aptitude?

    How successful A/E/C firms excel at content marketing.

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  • October 4th, 2016

    Time to Remove Comments From Your Website?

    Over the past two years, several high-traffic news sites: Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW, and mostly recently have removed the ability for users to submit comments on their sites. These organizations cite moderation issues, the value of anonymity among commenters, legal issues, and emergence of social media as the reasons for removing comments from their respective sites.

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  • August 17th, 2016

    Who's Visiting My Website?

    Don’t miss out on potential leads or business opportunities by ignoring an easily accessed list of the companies that are browsing your website. In this post, I’ll review how by utilizing either standard analytics tools or third party web applications, you can obtain a wealth of data that can help feed your sales pipeline.

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  • July 12th, 2016

    Your site will be hacked. Can you handle it?

    You can't ignore reality: thousands of websites are hacked every day and it can happen to you. Your website is probably being attacked right now and you don't even know about it. While it sounds daunting, with the right systems and procedures in place, you can rest easy knowing that you have prepared for a cyber crisis. This article will provide a summary of the best practices for minimizing risk, and for recovering your website should an intrusion occur.

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  • June 10th, 2016

    Web Accessibility - Why It Matters

    Websites and apps provide users who can type, click, and swipe, read, see, and hear with an unprecedented amount of information and convenience.  We communicate, shop, schedule, learn, and share experiences via the internet.  Unfortunately, those with disabilities and impairments are not afforded the same access to information and convenience.

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  • March 29th, 2016

    Beware of Ghosts in Your Analytics! How to Manage Google Analytics Spam

    I was recently working with a client on an award submission for a website developed by our team. One of the submission requirements was to demonstrate the results and impact of the project.

    As we started diving into the referral source data, we noticed that there were several referring sites with which we were not familiar. Why were visitors arriving from sites like and

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