- May 30th, 2018Read Article
GDPR is a European privacy law that went into effect on May 25, 2018. It imposes new regulations that may affect many US business, and may have great implications from legal, process, technical, and security perspectives. In this post we will present our initial findings on how GDPR may impact you and your business.
- March 28th, 2018
Beyond the Dining Room: How Web Services, Social Media, and Mobile Apps Have Changed Tabletop GamingRead Article
Tabletop Roleplaying Games have existed since the 1970s, but recent technological advancements have changed the way that some of these games are played.
- February 27th, 2018Read Article
With the advancement of technology in the digital world, the internet is always changing. The tension between advertisers, users, and businesses is just another one of those changes. What we can be sure of is, when this tension resolves, the internet as we know it most likely will not be the same.
- January 22nd, 2018Read Article
With an office located in the middle of Old City Philadelphia, we have access to great coffee options and if you're one of the 150 million Americans who drink coffee every day, you know exactly how important that is to us. Here's the listicle you've been waiting for: Lyquix's top 4 favorite coffees to drink at work.
- November 28th, 2017Read Article
In the last couple years net-neutrality has been in the news, and just last week, FCC Chairman Ajit Pai announced plans to repeal net-neutrality regulations. Many of our clients and friends have asked us "what is net-neutrality?" In this post we explain net-neutrality and why we think it is imperative to preserve net-neutrality regulations.
- November 1st, 2017Read Article
Typography that is viewed on a screen should adapt to individual viewing circumstances, such as the user's browser, device, screen resolution, screen brightness, and viewing distance. Although there are currently fonts created specifically for web use, they do not respond dynamically to fluctuating viewing conditions, causing issues with legibility, loading speed, and aesthetic appearance.
- October 25th, 2017Read Article
Inspiration can be found anywhere - from the websites we depend on everyday to world-class museums on the other side of the world. As a designer, every experience has the potential to become the origin point of a creative design solution for a client project here at Lyquix. While some of this design inspiration is easily accessible, I've found that sometimes the best insight comes out of just a little bit of adventuring.
- April 19th, 2017Read Article
Online users have very short attention spans that seem to respond only to short messages, buzzwords and flashy images. Understand how this behavior is a consequence of the way our brains are naturally wired to successfully grab users' attention and deliver your message.
- March 28th, 2017Read Article
One of the challenges for marketing groups when selecting a partner for a website development project is knowing the right technical questions to ask during the interview and proposal process.
A primary reason for bringing in an external team is to gain a skill set that is outside of the typical knowledge base of the in-house team. So, how do you properly evaluate a skill set that is not a core competency of the group doing the evaluation?
- January 17th, 2017Read Article
For the past couple of years our holiday card has been ugly-sweater themed. As much fun as that was, this year we decided to shake things up a bit and go-small-or-go-home with a holiday toy catalog theme...which involved ordering 3-inch 3D prints of the entire team. Enjoy!
- November 28th, 2016Read Article
Images are a critical aspect of every website, an essential part of the design and content. When technical details are overlooked, the idiosyncrasies of images can quickly compound to create image production, management, and performance nightmares.
- October 4th, 2016Read Article
Over the past two years, several high-traffic news sites: Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today's FTW, and mostly recently NPR.org have removed the ability for users to submit comments on their sites. These organizations cite moderation issues, the value of anonymity among commenters, legal issues, and emergence of social media as the reasons for removing comments from their respective sites.
- August 17th, 2016Read Article
Don't miss out on potential leads or business opportunities by ignoring an easily accessed list of the companies that are browsing your website. In this post, I'll review how by utilizing either standard analytics tools or third party web applications, you can obtain a wealth of data that can help feed your sales pipeline.
- July 12th, 2016Read Article
You can't ignore reality: thousands of websites are hacked every day and it can happen to you. Your website is probably being attacked right now and you don't even know about it. While it sounds daunting, with the right systems and procedures in place, you can rest easy knowing that you have prepared for a cyber crisis. This article will provide a summary of the best practices for minimizing risk, and for recovering your website should an intrusion occur.
- June 10th, 2016Read Article
Websites and apps provide users who can type, click, and swipe, read, see, and hear with an unprecedented amount of information and convenience. We communicate, shop, schedule, learn, and share experiences via the internet. Unfortunately, those with disabilities and impairments are not afforded the same access to information and convenience.
- March 29th, 2016Read Article
I was recently working with a client on an award submission for a website developed by our team. One of the submission requirements was to demonstrate the results and impact of the project.
As we started diving into the referral source data, we noticed that there were several referring sites with which we were not familiar. Why were visitors arriving from sites like traffic2cash.xyz and free-social-buttons.xyz?
- February 17th, 2016Read Article
In our last blog post, we discussed three recommendations for improving your digital marketing effectiveness in 2016. In this post, we're going to tackle what we have found to be the most challenging task for many organizations - content creation.
- July 21st, 2015Read Article
On April 21, 2015, Google changed its search algorithm to favor "mobile friendly" websites. We discuss the reasons Google made the change, how it affects your organization, & how you can ensure that your site adheres to the new standards.
- January 7th, 2015Read Article
As we move into 2015, most of us have spent some time setting goals and objectives for the New Year. Many studies, including Gartner's CMO Spend 2015, have found that 2015 will be the year that organizations seek to optimize their social media efforts through targeted, integrated campaigns.
- November 3rd, 2014Read Article
"Mobile first" has become one of the many buzz words that we hear when talking with clients about optimizing their websites for mobile devices. In many cases there is lack of understanding of what it means, what it takes, and the differences with "desktop first." Let us clear the air and explain what all this buzz is really about.
- September 23rd, 2014Read Article
Let's start with the basics. What the heck is HTTPS / SSL and how does it all work?
- March 11th, 2014Read Article
Marketers can learn a thing or two from video game developers about generating excitement, anticipation and continued engagement for a product. Gartner estimates that the world gaming industry grew to $93 billion in 2013 and will continue to $111 Billion in 2015.
- January 6th, 2014Read Article
Video can be complicated and intimidating. Terms like streaming, codecs, bitrates and CDN are not regular lingo for most of us. However, at the end of this post you will have the confidence to deploy new videos on your website.
- October 9th, 2013Read Article
As a popular content marketing tactic, video provides website visitors an alternative channel to find and engage with content. Video is often a more effective way to engage with viewers -- one survey reports the average time on site is over 8X longer for video vs. text based sites (5:50 vs :42).
- August 20th, 2013Read Article
In 2013 smartphone sales surpassed feature phone sales for the first time. For marketers and business leaders, this constant connectivity provides great opportunity to place their brands into the hands of consumers.
- April 4th, 2013Read Article
30% of the web traffic in North America is mobile traffic. Mobile web browsing is set to overtake desktop browsing in the next few years. Some estimates even have this happening in North America in 2014. This means that most visitors to your website will be browsing, shopping and interacting from a mobile device.
- December 3rd, 2012Read Article
The job of a search engine is to provide relevant results for a user query. One of the challenges that search engines face when trying to define relevance for a given query, is trying to understand the content of a webpage on which the information is presented in a mostly unstructured way.
- October 16th, 2012Read Article
One of the many ironies of the U.S. healthcare system is that you can schedule an appointment to have surgery done with a robot, but more than likely, you still have to fill out paper forms that ask for the same information over and over.
- August 28th, 2012Read Article
Have you ever walked into an office or room and instantly felt a sense of gloom and overall ...blah? If you think about that place - what color was it? My guess is that there were not brightly colored yellow walls or powder blue cubicles adorning the floor. There probably were not healthy and lively flowers or eye catching pictures accenting the walls and tables. It probably wasn't colorful.
- July 12th, 2012Read Article
Scene: The Boss knows all about Google and how important it is that your organization appear at the top in search results. She just did a search on a term related to your business and 'Guess what?', you are not appearing at the top of the page. This needs to be fixed!
- May 2nd, 2010Read Article
The recent arguments between Apple and Adobe regarding Flash support in iPhone and iPad has fueled the discussion on video using HTML5 vs. Flash.
In this post I comment on current status of standards and browser support and whether HTML5 will replace Flash.
- March 14th, 2010Read Article
When designing a website or a mobile app it's important to understand how users really behave. A design that adapts to user behavior will allow for more intuitive navigation. The fast pace of the Internet combined with the very low impact of bad choices --when clicking on the wrong link usually nothing bad happens and you can go back very quickly-- have made them impatient and undisciplined.
- December 3rd, 2009Read Article
This is the first of a series of posts on Web Usability that I will be writing in the coming months. If you are involved in the design or development of a website in any capacity, the first thing you should acknowledge and embrace is that you are not the typical user.
- December 1st, 2009Read Article
The expensive way to try new web technologies is the "throw it against the wall and see if it sticks" approach. One of the traps that many organizations fall into when launching a new web initiative is putting the focus of the project on new technology or new functionality.
- August 12th, 2009Read Article
If you work in marketing, you probably share this experience: You are trying to write copy for a website, brochure or email campaign. Your client - who might be your boss or an outside client - can't stop adding to the project. "But we also can provide X! We need to tell our customers that, too. What about the history of the company? Can you add a photo of everyone who works here?"
- June 4th, 2009Read Article
Tell me if you've heard this one, "All the research shows that companies that spend on marketing during a recession, come out ahead of the competition as the economy rebounds." I estimate that I have heard that statement from a marketer at least once for every conference and networking event that I've attended in the past year. It is a catchy buzz phrase, and if people believe it, even better. But here's the thing - what research?
- May 17th, 2009Read Article
Even with the use of search engines like Google and Yahoo to find websites people still type web and email addresses. Having an inadequate domain name can become a serious handicap in your business. This situation was evident for a client I recently worked for.