Brinjac Lighting Studio (BLS)
Brinjac Lighting Studio (BLS) started producing top quality lighting design in the Central Pennsylvania market in 1993. Since then, the studio has expanded to locations in New York City, Philadelphia, and Seattle.
BLS works on projects of varying scopes and sizes while providing clarity, creativity, and humility. Its portfolio includes an array of award-winning lighting designs.
BLS engaged with Lyquix to design and develop a new website that better represented its brand - showcasing its award-winning projects, high quality services, and experienced team members.
Until recently, BLS did not have a dedicated website. It's only online presence was a short description and list of services on Brinjac Engineering’s (Brinjac) website. This arrangement had several downsides for BLS given that Brinjac’s audience, website structure and design, and website content did not align with BLS’ business goals and objectives. Because lighting design is a highly visual product, BLS needed a new website that was purposefully designed to showcase its portfolio and to target its audiences.
In addition to the design considerations, BLS needed the new website to be easy to manage for non-technical users, as they needed to be able to load and update project photos and descriptions, team member bios, news or announcements, and featured projects on the homepage.
- Provide BLS with a dedicated website that showcases very visual content
- Increase brand awareness and position BLS as a leader in lighting design
- Setup an advanced content management system that allows BLS to easily maintain and update its website
BLS engaged with Lyquix to design and develop a new website that better represented its brand — showcasing its award-winning projects, high quality services, and experienced team members. During the Discovery phase of the project, it was determined that project imagery would be the focus of the new site. Beautiful photography dominates the site and creates a visually pleasant and engaging experience for users. Lyquix designers created an asymmetric grid system that generates a strong visual interest. Because of the focus on imagery, any labels and descriptions are hidden until the user interacts with an image, a design choice that encourages discovery.
Lyquix developed the site using the Joomla content management system, which allows for easy management of all aspects of the site by non-technical users.