Technology, Usability & Analytics

Ruben Reyes

Ruben is the lead technologist at Lyquix. He consults directly with clients and manages Lyquix's development team. Ruben has extensive experience helping clients navigate through complex systems, analyzing and advising on the right choice of technologies and architecture, assembling and managing technical teams, and implementing development and support processes.

Originally from Venezuela, Ruben holds a degree in Electronic Engineering from Universidad Simon Bolivar. With over two decades of experience, he has served clients ranging from startups to Fortune 100, working in web, mobile, usability, software, IT infrastructure, and analytics projects.

His deep and hands-on technical expertise, coupled with a fine-tuned skill to understand business drivers and user behaviors, enable him to bring forward the most effective solutions that produce tangible business results. Clients praise Ruben for his unique ability to take complicated processes and technologies, and to explain them simply.

When he is not working on client projects, Ruben enjoys traveling, watching TV shows, and spending time with his wife and son. 

Articles by Ruben Reyes

  • May 30th, 2018

    GDPR: What You Need To Know

    GDPR is a European privacy law that went into effect on May 25, 2018. It imposes new regulations that may affect many US business, and may have great implications from legal, process, technical, and security perspectives. In this post we will present our initial findings on how GDPR may impact you and your business.

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  • November 28th, 2017

    What is Net-Neutrality?

    In the last couple years net-neutrality has been in the news, and just last week, FCC Chairman Ajit Pai announced plans to repeal net-neutrality regulations. Many of our clients and friends have asked us "what is net-neutrality?" In this post we explain net-neutrality and why we think it is imperative to preserve net-neutrality regulations.

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  • October 6th, 2017

    Lessons from the Equifax Breach

    The breach that exposed 145 million Americans was very easily preventable. Make sure you don't make the same mistake.

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  • April 19th, 2017

    Good Design and the Science of Thinking

    Online users have very short attention spans that seem to respond only to short messages, buzzwords and flashy images. Understand how this behavior is a consequence of the way our brains are naturally wired to successfully grab users' attention and deliver your message.

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  • November 28th, 2016

    Keep an Eye on Images

    Images are a critical aspect of every website, an essential part of the design and content. When technical details are overlooked, the idiosyncrasies of images can quickly compound to create image production, management, and performance nightmares.

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  • July 12th, 2016

    Your site will be hacked. Can you handle it?

    You can't ignore reality: thousands of websites are hacked every day and it can happen to you. Your website is probably being attacked right now and you don't even know about it. While it sounds daunting, with the right systems and procedures in place, you can rest easy knowing that you have prepared for a cyber crisis. This article will provide a summary of the best practices for minimizing risk, and for recovering your website should an intrusion occur.

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  • November 3rd, 2014

    "Mobile First" Demystified

    "Mobile first" has become one of the many buzz words that we hear when talking with clients about optimizing their websites for mobile devices. In many cases there is lack of understanding of what it means, what it takes, and the differences with "desktop first." Let us clear the air and explain what all this buzz is really about.

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  • September 23rd, 2014

    HTTPS: Why Security is an Important Part of Your Site’s SEO Strategy

    Let’s start with the basics. What the heck is HTTPS / SSL and how does it all work?

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  • April 23rd, 2014

    Joomla vs. WordPress - where do I start?

    WordPress and Joomla are two very popular content management systems. How do you select the right one for your website?

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  • January 6th, 2014

    Incorporating Video into Your Website (The Techie Stuff)

    Video can be complicated and intimidating. Terms like streaming, codecs, bitrates and CDN are not regular lingo for most of us. However, at the end of this post you will have the confidence to deploy new videos on your website.

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  • December 3rd, 2012

    MicroData - The Future of Search Engine Relevance and Optimization (SEO)

    The job of a search engine is to provide relevant results for a user query. One of the challenges that search engines face when trying to define relevance for a given query, is trying to understand the content of a webpage on which the information is presented in a mostly unstructured way.

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  • May 2nd, 2010

    Is HTML5 Replacing Flash?

    The recent arguments between Apple and Adobe regarding Flash support in iPhone and iPad has fueled the discussion on video using HTML5 vs. Flash.

    In this post I comment on current status of standards and browser support and whether HTML5 will replace Flash.

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  • April 19th, 2010

    Very Secure and Simple Passwords

    In December 2009, a major password breach occurred. The hacker posted on the Internet the complete list of 32 million passwords. An analysis of the list provides a terrifying view of the weakness of password-based security.

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  • March 14th, 2010

    Understand How Users Behave

    When designing a website or a mobile app it's important to understand how users really behave. A design that adapts to user behavior will allow for more intuitive navigation. The fast pace of the Internet combined with the very low impact of bad choices —when clicking on the wrong link usually nothing bad happens and you can go back very quickly— have made them impatient and undisciplined.

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  • December 3rd, 2009

    You Are Not The Typical User

    This is the first of a series of posts on Web Usability that I will be writing in the coming months. If you are involved in the design or development of a website in any capacity, the first thing you should acknowledge and embrace is that you are not the typical user.

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  • August 13th, 2009

    What To Look For When Looking For Web Hosting

    Looking for web hosting can be a confusing if you are not an IT person. In this article I will give you some guidelines on the things you need to consider to make a good decision.

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  • June 25th, 2009

    Do We Need To Hide Passwords?

    Hiding passwords on web forms and other computer applications have become a de facto standard practice. But, do we really need to hide passwords?

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  • May 17th, 2009

    Domain Names Are Still Important

    Even with the use of search engines like Google and Yahoo to find websites people still type web and email addresses. Having an inadequate domain name can become a serious handicap in your business. This situation was evident for a client I recently worked for.

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